Why don't cosmetic companies cater to black people?

Regardless of what company makes the make-up, there's AT LEAST 15 shades of white. There's porcelin ivory, classic ivory, ivory, milk, vanilla, peach, beige, tan, olive, sierra, golden, bronze, toast, sand and the list goes on. But when it comes to dark foundations, it's just Caramel or Cocoa. What's up with this? My skin color isn't cocoa, it's ebony and I have a HARD time finding my shade. Do the companies not realize that blacks come in other shades than caramel and cocoa? THIS HAS NOTHING TO DO WITH THE MAJORITY. Also, even though blacks are 12% of the population, we spend 3X more than white people. The black female consumer has suddenly become the $4 billion beauty industry increased in 22% reaching a total of $732 million PER YEAR.

Why don't cosmetic companies cater to black people?
If your numbers are right, I see a wonderful business opportunity for you. Have you ever thought of starting and building a business like this? Do some marketing studies and you may really be on to something here. Good luck!
Reply:Well, it might have to be where you are at. It might have to do with demographics. I'm sure in prodominately black areas, they have few products for white people, and a much more wider variety for women of color.
Reply:i don't know but good point.





I actually have a hard time finding a good color, believe it or not. A lot of foundation has pink undertones and my undertones are like a yellow gold so it's freakin impossible! Even though it says olive or bronze or whatever it's not, it's kind of pink. I just wear powder.
Reply:There are generally more white people than black people in the Western world. Therefore, it comes down to basic economics: create more products for the larger consumer base, less products for the smaller one.
Reply:Because black is beautiful!
Reply:i have seen many different makeups for black women. but black women have their own shampoo and cosmetic company called fashion fair, it is always in ebony magazine.





anyway, i think you should not wear foundatino regardless of your color. i am sure you are beautiful w/ out it. and that crap messes up your face. look at the celebrities w/ out their makeup, they look like crap. once you start w/ that stuff you have to continue it. but i would suggest you going natural, it is better for your skin.
Reply:I think you are absolutely right! And blacks come in MANY different shades! SOME companies are getting a clue, however. Avon and Mary Kay have several different shades for dark skin tones. Cover Girl has a new line. And there is always Fashion Fair.





I'm white but also have a very difficult time finding the right shade. Ivory shades are much too light and those for olive skin are much too dark...plus I have rosy olive undertones so I can't go golden at all. Believe it or not, finding the right "beige" isn't easy.
Reply:Yes, I agree with you.. I have this problem also, my complexion is between caramel and dash of olive, but not quite. When I use foundation, it's either too light or too dark. It is so frustrating.. I finally found a foundation to match and it was mixed with honey but I can't find it anymore,,,


I quess we was not met to wear makeup, we just have too be natural...
Reply:Yeah, I've noticed that too. 3 shades of brown and 18 shades of beige, lol. But I think it also depends on the company and the area you're in. And I hate when it's too light or too dark, and I end up looking like I have a mask on. But as was said earlier, it's way better to go natural. My skin's super sensitive to the regular old foundation, so I end up having to splurge on make up anyway. Mary Kay has an amazing selection that won't break you out. I hear Bare Minerals is pretty good too.
Reply:Because they simply do not care. It doesn't benefit them any to have colors suitable for the many colors of the black race, so they simply do not do it. I wear M-A-C. They have a good selection. Try them.
Reply:well maybe your skin doesnt need it. no offense but really dark people dont need makeup. you wouldnt be able to see it.